Last Friday, Bert asked me to name a few cool projects we had created recently. My mind drew a blank. Not that we hadn’t made anything cool, far from it. It’s just very rare to ever look back. Once a project is delivered, we’re usually already too busy working on the next one to sit down and contemplate on our achievements. As they say over here: Out of sight, out of heart.
For the past fifteen years, I have, as a graphic designer, worked on all kinds of internet projects. And if there is one thing I understand, it’s that a lot of what I create is ephemeral. Some of the designers I know never wanted to make the switch to digital, because when you design for print, you at least have something substantial that you can touch and feel at the end of the day. With digital, everything remains virtual. Add to that, I work in a fast paced sector and much of what I create will soon quickly become outdated or obsolete.