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Imagining a New Color – Part I

A rainbow Over the Mongolian Hills


Is it possible to imagine a truly new and distinct color? A color that cannot be derived from any of the existing colors we already know?

I’ve tried, and to date, I’ve failed. But I haven’t quite given up yet. And so the goal of this article is to detail my quest in search of this unknown and illusive new color. To do so, we must delve into the world of colors and learn how we perceive them all around us. But first, I want to make clear what it is I’m trying to do.

I want a new color.

I’m not talking about discovering a new tint of red, or giving name to a peculiar shade called ocean-green-berry-blue. No, what I want is an entirely new primary color. Let me clarify:

An Example

Imagine the experience of living your entire life in a black-and-white world. The only colors you know are black, white and grays. Without problem, you would be able to dream up a new shade of gray, even if you had never actually seen it before. It’s just a matter of mixing the colors you already know, in this case black and white. With that, predicting a new shade shouldn’t be too difficult. For example: mix a lot of white paint with a bit of black, and you know you’ll get light gray.

The Black and White World of Deception Island, Antarctica

Now imagine that in this black-and-white world, you’re one day presented with the color red. Prior to this experience, you hadn’t even fathomed that such a color could exist. And even if you did know of such a color, and even if it was explained to you before hand, you still wouldn’t have known what red looked like until you saw it with your own two eyes. It would have been like trying to explain colors to a blind man.

Now the big question is, after discovering red in your otherwise black and white world, could you then sit down, close your eyes, and imagine a completely new color? Such as green for example?

To answer my question, I did just that. I shut my eyes, and tried to imagine a new primary color. I quickly realized this wasn’t easy at all. I could randomly picture new colors in my mind, but they were always derivatives of the colors I already knew. But somehow, I wasn’t able to create something new out of nothing. My brain would only allow me to create colors I was actually capable of describing. This is a major short coming of how our minds work if you ask me. And so if I am ever going to achieve my goal of imagining a new color, I will have to find a way to outsmart my own brain.

So instead of randomly trying to dream up a new color, I’ve decided to try out a new approach. I am going to design a new color and give it certain properties, so my mind will at least be able to describe it, even if I’m not yet able to actually picture it. But to do that, I will first have to start with the basics: how do we see colors?

The Source of our Colors: Light

The Electro Magnetic Spectrum Including Visible Light

The light we see around us is in fact electromagnetic (EM) radiation. You could say that they are little bits of quantum energy, flying about at the speed of light. But the truth is, we don’t really know. Scientists are still debating on whether light travels as waves, little photon particles, or a combination of both. It could even be something entirely different. What we do know is that the human eye is only able to see a tiny fraction of the electromagnetic spectrum. At one end of the measurable spectrum, we have gamma rays, and at the other, we’ll find radio waves. Somewhere in between of all this, we have visible light.

The reason our eyes have adapted to only seeing a small range of the EM spectrum, is probably an evolutionary thing. That portion of the spectrum was the only part to penetrate our atmosphere and the ocean waters when we were still swimming about as fish. Once we did get out of the water, our evolutionary ancestors never really bothered to expand the reach of our vision. A missed opportunity if you ask me. Birds for example did do just that and they can not only see the colors we do, they’re also able to see in the ultra violet range. As a result, they may very well be able to see a lot more colors then we do, but more on that later. First, let’s go crazy…

X-Ray Vision

There is no inherent difference between the visible light we see and for example the signals sent to your radio. And even though we can’t see a radio wave directly with our own eyes; for all practical purposes, it too can be considered as being light. Radio Telescopes are a good example of this. Scientists use these special telescopes to register light from outer space with longer wavelengths than those that would otherwise not be detectable by their optical counterparts. Either that, or they’re just trying to listen to radio station hosted by aliens on other planets.

Indirectly, we are able to see beyond our vision. Think of x-ray scanners at the doctor or at the airport. We use night vision goggles to better see in the dark, and then there is the whole field of infrared photography.

But imagine our eyes did evolve to encompass the entire electromagnetic spectrum. Not only would this be a truly amazing feat, our world would also look entirely different.

So how would our world look like if we could actually view a larger scope of the spectrum? Let us say you are at home and you’re hungry. You decide to heat up some left over spaghetti from last night in the microwave. When you switch it on and look through its window, you’ll see it emitting light in the microwave range. But the cool thing is, you can also see how hot your food is getting by the intensity of the infrared light it is giving off. It takes out some of the guesswork while cooking your food.

And while you wait for your spaghetti to heat up, you see you’re about to get a call. You’re mobile is emitting a beam of light to a nearby cell tower which you can see beyond your walls glowing in the distance like lamp post. It’s your friend on the phone asking you to turn on the radio. A song dedicated to you is about to be aired live on your favorite station. Simply by looking at how the light from radio waves is being absorbed by metallic objects (it passes through all the rest like glass), you can actually see where in your home you’ll get the best reception. Same is true for the reception of your mobile, you wi-fi connection, TV and GPS. In fact, you would also have night vision, be able to look through clothes. Of course, everybody would be able to see through your clothes as well. And you would also have x-ray vision. Though for the latter, you’ll still need a source that emits x-rays. Something you don’t want to do too often. But it’s time we headed back to reality.

How Our Eyes Detect Light

From light passing through our eyes to being interpreted as colors in our brains

Being able to detect electromagnetic radiation is one thing, but sorting them into colors is another. For that, we have to look at how our eyes register light. We have two kinds of photoreceptors: rods and cones. The rod receptors aren’t capable of detecting color, but they are very sensitive to light, making them especially useful in the dark. They do however need time to readjust when light levels change. This is especially apparent when you move from a well lit room into the darkness. At first, everything will appear black, but after a while, your vision will improve and you’ll be able to make out more things in the dark. More interestingly, rod receptors aren’t able to detect red light and therefore its light sensitivity won’t be affected by it. So if you’re out on the prowl at night with a torch, it’s actually better to use a red beam of light instead of white as it won’t affect your night vision. It’s also the same reason why some car manufacturers use red dashboard lights.

Cone receptors work best in daylight and are responsible for our color vision. There are three types of cone receptors, each able to pick up specific wavelengths. One is primarily responsible for red, one for green and another for blue. A chemical inside our photoreceptors turn photons into an electrical signal. That signal is then sent to our brain, and it is in here that the actual colors are formed. And when the cones in the same region are triggered, but in different wavelengths, our brains will mix those primary colors and form new ones in the process. Red and green signals will for example form the color yellow.

We see this best when looking at rainbow where we are presented with the whole range of spectral colors from violet on one end, to red on the other. And when our red, green and blue receptors are all triggered at the same time at full intensity, we see the color white.

Loopholes in our vision system:

It’s all very well to know how our eyes work, but if I am going to design a new color, we may need to figure out if there are any loopholes in our vision system. Luckily, they do exist.

The Whiter than White Mystery

The first oddity I’ll put forward are the fluorescent colors. Why are they odd you ask? Well, normally, when light hits an object, it can do three things: pass right through it, get absorbed and or be reflected. For example, if you wanted to reflect all light, you could shine it on a mirror.

Fluorescent colors on the other hand reflect more light from their surface than what they’re actually receiving. Quite a feat when we consider we’re not dealing with a light emitting source here. How is this possible? It’s actually absorbing light from the ultra-violet spectrum and then converts it to visible light before reflecting it back. The same process happens when for example you leave a black bag out in the sun. When visible light hits it, it is converted to heat which is then radiated in the infrared spectrum. So within the visible light range, our black bag will look dark, but will appear bright in the infrared range.


That is pretty much what is happening with fluorescent colors, but in the opposite direction from the perspective of our visible spectrum. Instead of appearing darker like our black bag, fluorescents will actually appear brighter than any other surrounding color. This interesting property is also used in washing detergents. Special dyes are added to convert ultraviolet light into visible light making your white clothes appear whiter than they actually are, though maybe not necessarily cleaner.

Office Paper

Similar dyes are also used in office paper. Place it against any other white object and it should appear brighter and whiter. In fact, it will have a blue-violet shine to it. A sign that it is bordering on the verge of the ultra-violet spectrum.


The most interesting example of such dyes is in the use of teeth whiteners. This is where applied color theory really shines through. Teeth are naturally yellow looking. If you add white to it, you will either have to use a very opaque paint or all you’ll get is lighter tint of yellow. However, another way of neutralizing a color is by adding its complementary color to it. And the complementary color for yellow happens to be blue. It’s by no accident that your toothpaste maybe entirely blue or contain traces of it. Your teeth will not only look brighter as a result, but will also appear whiter without looking too unnatural.

And while this may all be very fascinating, I’ve so far failed to see an immediate way to exploit this particular loophole to my advantage. So lets move on…

The Magenta Mystery

Magenta is not a color

When we split white light through a prism, or an elaborate rainbow, we can see the individual colors flowing from red to violet. They represent all the colors in the visible range of the EM spectrum. Yet one color is missing: magenta. Magenta is not part of the spectrum at all, yet we are still able to distinguish it. How is this possible?

When we see a color that is a mix of both red and violet wavelengths – which are at both ends of the spectrum – our brain can do one of two things. Either it represents this mixed color as something in between these two wavelengths(green for example), or it invents an entirely new color. The fact that we are able to see magenta, is proof that our brain has chosen to do the latter. So even though red and violet are at opposite ends of the spectrum, magenta makes it possible to link them making our color system look like a closed loop.

Prior to this knowledge, one could argue that the colors we see are not properties of our mind, but are based in the physical world around us. I’m not that inclined to believe that anymore. And the fact that magenta is unarguably a fictional color, gives me hope that our brains may be able to create more fictional colors.

Sounds promising? In Part II (coming soon), we’ll be wondering if birds see white when we do, and then I’ll go on to explain how I plan to design my new and novel color called Qualia.


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Interesting article. Have you read about tetrachromacy yet ? Reading up on it may give you some additional insight to aid you on your quest :)

How are you planning on ever “proving or explaining” anything that you would call a success in this experiment though ? I mean, I could say that I’ve designed a new colour, but it’s not part of the spectrum, and I can’t really explain it but it still exists. There’s no way for me to prove any of that. Another interesting phenomenon is people that have synesthesia. These people are in fact able to see the colour five, or thirteen, or what have you. Not sure if the colours they see are always part of the spectrum though.

Daniel Tammet for example in an interview while explaining how he memorized a few thousand numbers of pi, said that pi to him is like a large, infinite painting. Or a landscape through which he can wander. Anyway, I’m interested in part II :)

bart vandendriessche  ¤ April 12, 2009 at 01:56

I’ll be dealing with tetrachromacy and how to explain non existent colors in part II.

You are right though that as long as this new color is imagined, it’s probably impossible to prove. In the case of Daniel Tammet, all the test could really prove in the end was that he has an incredibly good memory, but not necessarily that he sees the world as he does. Instead, we simply have to take his word for that.

But if you are able to take it one step further by combining tetrachromacy with synesthesia (rewiring of the brain by linking our novel color to our rod receptors), the same type of tests used to detect colorblindness could be used to prove this. It’s an interesting idea, though one I wouldn’t really welcome. Especially since inducing synesthesia would probably require you to inflict some form of damage to your brain.

Patrik Fagard  ¤ April 12, 2009 at 09:49

Most interesting Patrik. Definitely something to keep ones mind occupied. Have you read Bertrund Russel’s “Problems of Philosophy.” The section: “Appearance and Reality” would no doubt enrich your imagination. If the idea of perusing through the pages of a book is outside your spectrum of pleasurable undertakings, then try the following link for free audio downloads of the section:

I am personally working on a similarly “impossible” idea, which I may publish on a blog or something, involving creating an ideographic script that would transcend linguistic boundaries, basically one that any human would be able to learn, in their own language, and be able to communicate in it with people of other languages–any language. The biggest go-ahead in my quest is the fact that there are very few genuinely unanswered questions around and just because generations prior to ours have failed to answer these questions doesn’t mean there’s no answer to them. One just has to learn to think outside the box. My advice to you is that this is where you need to concentrate your efforts. You’ll be surprised at how creative the human mind can be, given the permission to wander freely in the world of unbridled imagination.

Perhaps the fact that your brain struggled to create something new out of nothing explains why there’s a general readiness to render such questions impossibile to solve.

Cutestkid  ¤ May 13, 2009 at 23:37

Oh yes I made this theory a while back. I have also gone through extraordinary lengths to imagine a new color, let me tell it is not an easy task. I am sorry to tell you that it is impossible to see this new color without any modification of your current eyes or brain, but it doesn’t hurt to try. To further discus on this topic send me an email to

Hitman7112  ¤ September 5, 2009 at 01:30

I actually thought about this too. It’s so exciting to think about, if there was a new color. It could be blended with the colors of the spectrum to create even more new colors. Imagine how beautiful our world would be! I’ve also thought about maybe on another planet somewhere far away from our solar system, if “aliens” would see an entirely different color spectrum. Colors the human mind could never imagine in their wildest dreams. Hopefully that gave you a little bit to think about :)

Cassie  ¤ January 9, 2010 at 21:30

Hey! I found this really interesting! When will Part 2 come out? Please finish this!!!

Vineeth  ¤ September 29, 2011 at 05:27

Extremely interesting read. I’m hoping that you might get around to writing Part II some time!

Dragon  ¤ December 19, 2011 at 05:48

Wow, what a great project!

I admire your determinism and research that has gone into this.

I find it hard to close my eyes and to ‘see’ a colour – I know I can recognise a colour if I see it, but to truly imagine a colour as if it was in front of you. Are you able to close your eyes and vividly imagine a colour? Maybe I just need practice…

I just tried it again – to imagine – I think I can, but it’s sort of like I need my mind to wander into a dream like state. I wonder what part of our brain is processing colours – probably the bit that is our subconscious…

Keep up the good work!

Louis  ¤ July 19, 2012 at 10:55

Indeed; our own perception of colors could be entirely different to each other, even. We may not be seeing the same thing, but we both know it as, say, blue.

Very interesting to think about.

Samuel  ¤ September 9, 2012 at 21:42

I have heard those who have been to hevan as out of body or near death experiance many claim hevan has colors we don’t precieve one earthly life. Humbly ask the creator to reviel Hims self to you and He will. Once you have excepted him and repented then simple humble ask to see and know these now and I strongly suspect He will. It take just as much faith to believe in the brainwashed evolution stuff as a creator and maybe we would be far too distracted if we could see the entire spectrum. Also you can see sound and flowers kinda sing

Lisa  ¤ October 5, 2012 at 03:33

When I was a kid, I always imagined that other planets had colors that we couldn’t picture because we hadn’t seen them yet (and all we had to do was see it once to be able to imagine it, haha). This article is great. Hope you follow-up someday.

Brad  ¤ November 27, 2012 at 18:28

This is mind blowing! I’ve always wanted to learn more about this since I was 4. I try to imagine a new color as well, but I always find my self between a Blue-Violet colors. Maybe because those colors fascinate me the most. I try to cancel those colors out, as well as others but I get nothing. Have you heard about Complex colors or Impossible Colors? Maybe that can help to find your color Qualia. By the way, that sounds like a great name for a totally new primary color.

Rebel  ¤ January 14, 2013 at 05:10

Scientists can test this theory. (but it will sound kind of cruel) But maybe they can isolate a new born child in an environment where he/she is only allowed to see black and white. Then late in the years introduce the subject to red or blue. Then testing his stimulus to what he would call a “new color”. Then ask the subject, to imagine a new color other than blue,black,white, or grey? That would give a whole new color to this “imagining a new color” but would derive a human life from the beauty of color and truly living.

Rebel  ¤ January 14, 2013 at 05:16
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